WHY ARTISTS CHOOSE MAXYMOVA?
Italian-made formulations
Korean lash lift compatible
For beginners & advanced artists
Salon & retail focused
Designed for modern artists
BRAND STATS
Established 2021
In 36 countries worldwide
60+ products
Undergone independent laboratory tests
Strong retail range
Salon branding available
PRODUCT SPOTLIGHTS
“From the shields to the balms to the aftercare, the system feels cohesive, modern and intentionally created for today’s beauty industry.”
The HOB Team
FACE BEHIND THE BRAND
MAXYMOVA was founded by Natalia, whose vision was to move beyond traditional lash and brow systems and create something more aligned with the way modern artists actually work.
Drawing on Italian formulation standards and influenced by emerging Korean techniques, she developed a brand that focuses not just on results, but on precision, flexibility and the overall treatment experience.
WHAT MAXYMOVA IS KNOWN FOR
MAXYMOVA has quickly become recognised amongst modern lash & brow artists for combining Italian formulation quality with Korean-inspired precision and styling innovation.
WHY WE LOVE IT
🤎 Korean lash lift techniques
🤎 Flexible wrapping systems
🤎 Hybrid Cysteamine + TGA based lamination options
🤎 Nourishing lash & brow aftercare
🤎 Premium lash lift shields & pads
🤎 Precision magnetic brushes & styling tools
🤎 Retail-friendly lash & brow products
🤎 Advanced artist-focused workflow products
MAXYMOVA PRODUCT RESULTS
FREQUENTLY ASKED QUESTIONS
Is MAXYMOVA suitable for Korean lash lift techniques?
Yes — many artists specifically choose the BELLA Collection, Clear Lash Balm and Flat Pads for Korean-inspired workflows.
What is the difference between SUPREME and BELLA collections?
SUPREME offers stronger structured lifting performance, while BELLA focuses more on flexibility, softness and Korean-inspired styling methods.
Can MAXYMOVA be used glue-free?
Yes — many artists incorporate Clear Lash Balm and Korean Adhesive Powder into low-adhesive or glue-free workflows.
Which pads are best for beginners?
MIMI and MOON pads are often great versatile starting options.
Which products are best for aftercare retail?
GOCCIA SERUMS, Growth Booster, Night Therapy and Brow Gels are extremely popular retail additions.
YOUR JOURNEY WITH MAXYMOVA STARTS HERE...
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