BUILT BY ARTISTS. MADE IN OUR FACTORY

Own Manufacturing Facility

ELAN SUPERSONIC 2.0 Professional Lash Lift System by House of Beauty USA, featuring a complete 3-step professional lash flexing and restoration kit.

Hybrid formulations

ELAN FLASH TINT Direct Brow Tinting System by House of Beauty USA, featuring a professional oxidant-free brow tint for post-lamination care.

Korean compatible

ELAN Oxidizing Emulsion 3.5% 30ml by House of Beauty USA, featuring a professional developer for brow tinting and bleaching systems.

Made in Europe

ELAN SKIN PROTECTOR 2.0 by House of Beauty USA, featuring a professional argan oil protective cream for brows and lashes during treatments.

Salon-Proven Performance

ELAN Smart Brow Tint 2.0 20ml by House of Beauty USA, featuring a professional eyebrow tint with Heliogenol for rich, even colour results.

BRAND STATS

Founded: 2015

Countries represented: 45+ worldwide

Lab & Manufacturing facility in Europe

International certifications: EU CPNP, USA FDA & GCC registrations

Manufacturing: Own GMP & ISO-certified factory (ÉLAN KIMYA)

Professional focus: Brow artists, lash artists, lamimakers & educators worldwide

Global community: Thousands of artists trained through ÉLAN

'ELAN represents the future of professional lash & brow beauty: artist-led innovation, in-house manufacturing, and products developed with consistency and performance in mind.'

HOB Team

WHY ARTISTS CHOOSE ÉLAN

ELAN develops and manufactures its own formulas
Consistent and reliable treatment results
Science-led brow and lash formulations
Professional-only systems developed for artists
FDA-registered and internationally certified products
Extensive education and ongoing professional support
Innovative technologies that prioritize hair integrity
Complete treatment systems from prep to aftercare.

FACE BEHIND THE BRAND

Behind ÉLAN are sisters Olena Kurchyna and Anna Kravchenko, internationally respected beauty entrepreneurs with more than 30 years of combined industry experience.

Their journey began with successful beauty salons and training academies before expanding into global product development, education, and manufacturing.

Today, they oversee:

ÉLAN Professional Line
ÉLAN Academy
The International Association of Beauty Artists (IABA)
UNIVERSE BEAUTY SHOW
ÉLAN KIMYA manufacturing facility in Turkey.

Driven by a vision to elevate professional beauty standards worldwide, the founders continue to innovate and support artists across more than 45 countries.

WHY WE LOVE ÉLAN

At House of Beauty USA, we love ELAN because it is a brand built with complete control over its product development, formulation, and manufacturing process.

ELAN does not simply follow beauty trends — it creates professional systems with a clear philosophy: high-performance products, modern formulations, and reliable results for working lash and brow artists.

Their own manufacturing facility allows the brand to focus on consistency, innovation, and quality from concept to final product. For professionals, this matters. It means every brow tint, lash lift solution, and lamination product is created with purpose, tested with intention, and designed for real salon performance.

OUR PICKS

BrowLIGHT cream for brow lightening

SMART BROW TINTING SYSTEM "Deep Brow Tint 2.0" 05 SPICY warm brown

ColorSOFT Eyebrow Tint Diluter Gel

SUPERSONIC 2.0 (Serum 1 PINK) Set of eyebrow and eyelash flexing expert system

FREQUENTLY ASKED QUESTIONS

Is ÉLAN a professional-only brand?

Yes. ÉLAN products are primarily developed for trained beauty professionals, including brow artists, lash artists, lamimakers, salons, and academies.

Are ÉLAN products approved for use in the USA?

ÉLAN products hold international registrations, including USA FDA registration where applicable, alongside EU CPNP and GCC certifications.

What services can I perform using ÉLAN products?

ÉLAN products are used for brow tinting, brow lamination, lash lifts, lash tinting, brow styling, and professional aftercare services.

Is ÉLAN suitable for beginners?

Absolutely. ÉLAN offers extensive professional education and treatment systems designed to support both newly qualified and experienced artists.

Why buy ÉLAN from House of Beauty USA?

House of Beauty USA supplies authentic ÉLAN products with fast USA shipping, professional support, and access to carefully curated education and resources for modern lash and brow artists.