BUILT BY ARTISTS. MADE IN OUR FACTORY
Founded: 2015
Countries represented: 45+ worldwide
Lab & Manufacturing facility in Europe
International certifications: EU CPNP, USA FDA & GCC registrations
Manufacturing: Own GMP & ISO-certified factory (ÉLAN KIMYA)
Professional focus: Brow artists, lash artists, lamimakers & educators worldwide
Global community: Thousands of artists trained through ÉLAN
'ELAN represents the future of professional lash & brow beauty: artist-led innovation, in-house manufacturing, and products developed with consistency and performance in mind.'
HOB Team
FACE BEHIND THE BRAND
Behind ÉLAN are sisters Olena Kurchyna and Anna Kravchenko, internationally respected beauty entrepreneurs with more than 30 years of combined industry experience.
Their journey began with successful beauty salons and training academies before expanding into global product development, education, and manufacturing.
Today, they oversee:
Driven by a vision to elevate professional beauty standards worldwide, the founders continue to innovate and support artists across more than 45 countries.
WHY WE LOVE ÉLAN
At House of Beauty USA, we love ELAN because it is a brand built with complete control over its product development, formulation, and manufacturing process.
ELAN does not simply follow beauty trends — it creates professional systems with a clear philosophy: high-performance products, modern formulations, and reliable results for working lash and brow artists.
Their own manufacturing facility allows the brand to focus on consistency, innovation, and quality from concept to final product. For professionals, this matters. It means every brow tint, lash lift solution, and lamination product is created with purpose, tested with intention, and designed for real salon performance.
Yes. ÉLAN products are primarily developed for trained beauty professionals, including brow artists, lash artists, lamimakers, salons, and academies.
ÉLAN products hold international registrations, including USA FDA registration where applicable, alongside EU CPNP and GCC certifications.
ÉLAN products are used for brow tinting, brow lamination, lash lifts, lash tinting, brow styling, and professional aftercare services.
Absolutely. ÉLAN offers extensive professional education and treatment systems designed to support both newly qualified and experienced artists.
House of Beauty USA supplies authentic ÉLAN products with fast USA shipping, professional support, and access to carefully curated education and resources for modern lash and brow artists.
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