{"title":"MAXYMOVA","description":"","products":[{"product_id":"maxymova-under-patch-glow-serum-15-ml","title":"Under Patch Eye Contour Glow Serum 15ml | Maxymova","description":"\u003cdiv class=\"accordeon__content active\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cdiv class=\"accordeon__content active\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eGlow Serum offers a refreshing and hydrating experience thanks to its innovative gel texture.\u003c\/p\u003e\n\u003cp\u003eFormulated with natural\u003cstrong\u003e extracts of Macrocystis pyrifera and Aesculus hippocastanum \u003c\/strong\u003e(horse chestnut), this serum helps nourish and revitalize the delicate area around the eyes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic acid and ceramides\u003c\/strong\u003e (Ceramide 2 and Ceramide 3) work in synergy to improve hydration and strengthen the skin barrier, giving a fresher and more toned appearance.\u003cstrong\u003e Sodium tocopheryl phosphate, 23K gold and lecithin\u003c\/strong\u003e help protect and reinvigorate the skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"letter-spacing: 0.015em;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568760168835,"sku":"HOB-MAX-064","price":20.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/product-namehouse-of-beauty-global-3854254.png?v=1779353728"},{"product_id":"maxymova-glue-lift-10ml-power","title":"Power Lift Squeeze Glue 10g for Lash Lifts | Maxymova","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch1\u003eMaxymova Power Lift Squeeze Glue 10g\u003c\/h1\u003e\n\u003cp\u003eThe professional adhesive designed for speed, precision, and flawless lash wrapping.\u003c\/p\u003e\n\u003cp\u003eMaxymova Power Lift Squeeze Glue for lash lift is a fast-drying professional adhesive developed to securely hold lashes in place during lash lift treatments. 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Formulated with an advanced blend of botanical extracts, plant proteins, ceramides, probiotics, and antioxidants, it helps restore moisture, support hair health, and maintain beautifully conditioned lashes and brows long after the treatment is complete.\u003c\/p\u003e\n\u003cp\u003eIdeal as the final step following lash lifts and brow laminations, this lightweight vegan serum helps leave hairs feeling soft, resilient, and healthy while supporting the longevity of your treatment results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 15ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Only\u003c\/strong\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568781566339,"sku":"HOB-MAX-017","price":38.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/product-namehouse-of-beauty-global-1259903.png?v=1779353731"},{"product_id":"maxymova-supreme-1-lift-1-5-ml","title":"Supreme STEP 1 sachets 1.5ml (5 Pack) for lash lifts and brow lami | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eSupreme Step 1 Lift 1.5ml Sachets (5 Pack)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFast, reliable lifting with the convenience of single-use sachets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSupreme Step 1 Lift is the first step of the Maxymova Supreme Lamination System. 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The 10ml tube delivers approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e35 lash lift treatments\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e25 brow lamination treatments\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making it an excellent choice for busy salons.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 10ml Tube\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eYield:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 35 lash lift or 25 brow lamination treatments\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568790741379,"sku":"HOB-MAX-004","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-supreme-step-1-lift-10ml-house-of-beauty-usa..png?v=1787921256"},{"product_id":"maxymova-supreme-2-fix-10-ml","title":"Supreme STEP 2 tube 10ml for lash lifts \u0026 brow lamination | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eSupreme Step 2 Fix 10ml for lashes \u0026amp; brows\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLock in beautiful, long-lasting lash lift and brow lamination results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSupreme Step 2 Fix is the second step of the Maxymova Supreme Lamination System. 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Its thick consistency creates a smooth, easy-to-control mixture for precise lash and brow tint application. With a low 1.8% peroxide concentration, it delivers rich, long-lasting color while helping maintain the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 15ml\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568796868995,"sku":"HOB-MAX-030","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-1-8-percent-lash-oxidant-15ml-house-of-beauty-usa.png?v=1787920475"},{"product_id":"maxymova-goccia-15-ml-blue-diamond","title":"Goccia Blue Diamond 15ml or 3ml | Post tinting lash \u0026 brow care | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eGoccia Blue Diamond\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e sample and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e15ml \u003c\/span\u003e\u003c\/strong\u003eProfessional Size\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe perfect finishing touch for lash lifts and brow lamination treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Goccia Blue Diamond is a professional restructuring serum designed to hydrate, condition, and add exceptional shine to lashes and brows following tinting, lash lift, and brow lamination services. Applied after colouring, it helps leave hairs feeling softer, smoother, and visibly healthier while enhancing the overall treatment result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts lightweight formula delivers intensive hydration without weighing the hair down, making it an ideal final treatment step for artists who want to elevate the appearance and condition of lashes and brows.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Bottle 15ml","offer_id":58262150218115,"sku":"HOB-MAX-022","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Sachet 3ml","offer_id":58262150250883,"sku":"HOB-MAX-023","price":6.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-goccia-blue-diamond-serum-house-of-beauty-usa..png?v=1787920343"},{"product_id":"maxymova-goccia-15-ml-gold-botox","title":"Goccia Gold Keratin 15ml or 3ml | intensive restructuring for lashes \u0026 brows | Maxymova","description":"\u003cdiv class=\"accordeon__content active\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cdiv class=\"accordeon__content active\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cdiv class=\"accordeon__content active\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003ch2\u003e\u003cspan\u003eGoccia Gold Keratin 15ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAn intensive restructuring serum for lashes and brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Goccia Gold is a professional keratin-rich treatment designed to nourish, hydrate, and condition lashes and brows following lash lift and brow lamination services. Packed with conditioning ingredients, it helps improve softness, shine, flexibility, and overall hair condition while supporting healthier-looking results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApplied as a finishing treatment, Goccia Gold helps restore moisture, improve manageability, and leave lashes and brows feeling silky, smooth, and beautifully conditioned without weighing the hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAvailable in:\u003cbr\u003e15ml for salon use\u003cbr\u003e3ml for trialling and gifting\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MaxyMova","offers":[{"title":"Bottle 15ml","offer_id":58262149890435,"sku":"HOB-MAX-020","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Sachet 3ml","offer_id":58262149923203,"sku":"HOB-MAX-021","price":6.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-goccia-gold-keratin-15ml-house-of-beauty-usa.png?v=1787919540"},{"product_id":"discovery-kit-maxymova-supreme-1-2-1-5ml-goccia-botox-diamond-3-ml-magic-pack","title":"Supreme Discovery Kit for lash lifts \u0026 brow lamination | fast acting | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eSupreme Discovery Kit\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the complete Maxymova Supreme Lamination System before investing in full sizes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Supreme Discovery Kit is designed for professional artists who want to experience Maxymova's faster-acting lash lift and brow lamination system in one convenient kit. Combining the Supreme Lift and Fix lotions with two professional finishing treatments, it allows you to evaluate the system, experience the results, and discover whether Supreme is the right fit for your salon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSupreme offers a faster, more traditional lamination for lash \u0026amp; brow workflow with exceptional results and restorative aftercare included.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Complete introduction to the Supreme Lamination System\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Faster processing times\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Perfect for traditional lash lift and brow lamination techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Includes two professional post-treatment care products\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for testing before purchasing full-size products\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Great for training, travel, or mobile artists\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional formulas developed in Italy\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eRecommended For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Lash lift artists\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow lamination professionals\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Artists wanting faster processing times\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Salons looking to trial the Supreme system\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Training academies\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're exploring the Maxymova range for the first time or deciding between the Supreme and Bella systems, this Discovery Kit is the perfect way to experience the speed, performance, and results of the Supreme Lamination System before investing in full sizes.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568807289219,"sku":"HOB-MAX-001","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-supreme-discovery-kit-lash-brow-lamination-house-of-beauty-usa..png?v=1787919488"},{"product_id":"maxymova-shield-model-mochi-3-pair","title":"Mochi Shield for Lash Lifts (3 Pairs) | Glueless Shields for all Lashes | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMochi Shields (3 Pairs)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe leading choice in Maxymova shield collection due to softness, tackiness and all round great lift results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Mochi Shields are ultra-soft, super sticky silicone lash lift shields designed to grip the eyelid effortlessly, making them ideal for modern lash lift techniques and artists looking to reduce or eliminate the need for shield adhesive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTheir unique extra-tacky silicone provides exceptional hold while remaining incredibly soft and comfortable for the client. Designed to create a beautiful lifting effect, Mochi Shields are particularly well suited to straight lashes and naturally upward-growing lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe glitter-infused silicone offers excellent visibility during treatments while adding a fun touch to your lash lift setup. Made from hypoallergenic extra-soft silicone, they are reusable, easy to clean, and suitable for professional lash lift services.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568809714051,"sku":"HOB-MAX-040","price":17.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-mochi-shields-3-pairs-lash-lift-shields-house-of-beauty-usa..png?v=1787919395"},{"product_id":"maxymova-shield-model-moon-8-pair","title":"Moon Shield for Lash Lifts (8 Pairs) | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Moon Shields (8 Pairs)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne shield collection. 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The soft silicone construction helps simplify lash wrapping and positioning, making them suitable for both traditional and modern lash lift techniques.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Lash Lift Treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Korean Lash Lift Techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Natural Lift Effects\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Curl-Focused Results\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Short, Medium and Long Lashes\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568811188611,"sku":"HOB-MAX-039","price":20.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/product-namehouse-of-beauty-usa-3616978.png?v=1787970975"},{"product_id":"maxymova-nano-pad_21464","title":"NanoPad Silicone Palette for lash and brow services | Non slip | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eNanoPad Silicone Palette\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA simple tool that makes every treatment cleaner, faster, and more organized.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Maxymova NanoPad is a reusable silicone mixing palette designed for lash and brow artists. Made from high-quality, non-porous silicone, it provides a hygienic surface for mixing tints, hybrid dyes, henna, oxidants, lash lift \u0026amp; brow lamination lotions and treatment products during professional services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing two separate mixing wells, the NanoPad allows artists to work with multiple shades or products simultaneously, making color customization easier while helping keep treatment stations neat and efficient. The non-porous silicone surface resists staining and is easy to clean and disinfect between clients.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're creating custom color blends or organizing treatment products, the NanoPad helps streamline your workflow while maintaining a clean, professional treatment setup.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Black","offer_id":58092798542211,"sku":"HOB-MAX-047","price":4.9,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":58396860645763,"sku":"HOB-MAX-048","price":4.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-nanopad-silicone-mixing-palette-house-of-beauty-usa.png?v=1787919027"},{"product_id":"maxymova-lash-lift-tool","title":"Gold Y Tool for lash lift wrap and measuring | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eGold Y Tool\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe professional upgrade to traditional plastic Y brushes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Maxymova Golden Y Tool is a precision metal lash lift tool designed to help artists wrap, separate and position lashes on the shield with speed and accuracy. Featuring two comb designs and a built-in lash measuring ruler, it allows artists to streamline their lash lift setup while achieving cleaner lash placement and improved treatment consistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike traditional plastic Y brushes that can bend, break or lose their shape over time, the Golden Y Tool is crafted from durable metal for long-lasting professional use. Its elegant gold finish and protective carry case make it a stylish and practical addition to any lash artist's kit.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse the built-in ruler before starting the treatment to accurately measure your client's natural lash length and select the most suitable shield size. Then choose between the wide or fine comb depending on the density and length of the lashes you're working with.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568819052931,"sku":"HOB-MAX-051","price":16.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-gold-y-tool-metal-lash-lift-tool-house-of-beauty-usa.png?v=1787918109"},{"product_id":"maxymova-magnetic-stand","title":"Metal Magnetic Brush Stand | For magnetic brushes | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMagnetic Metal Stand\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep your brushes organized, accessible, and ready for every treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Maxymova Magnetic Metal Stand is designed to work seamlessly with the Maxymova Magnetic Brush Collection, providing a practical and hygienic way to store your brushes during lash and brow treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted from durable metal, the stand securely holds magnetic brushes in an upright position, helping to prevent cross-contamination, protect brush bristles, and keep your workstation neat and professional throughout every service.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for busy salons and treatment rooms, it allows artists to quickly switch between brushes while maintaining a clean and organized workspace.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePair with multiple Maxymova Magnetic Brushes to create a streamlined treatment setup, allowing you to dedicate different brushes to different products while keeping your workspace clean and efficient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA clever and essential tool for artists who value organization, hygiene, and efficiency.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568827310467,"sku":"HOB-MAX-038","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-magnetic-metal-stand-salon-organizer-house-of-beauty-usa.png?v=1787917934"},{"product_id":"maxymova-brush-7","title":"Magnetic Brush #7 fine tip for lash lift lotion application | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMagnetic Brush No.7\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe ultimate precision brush for lash lift products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Magnetic Brush No.7 features an ultra-fine pointed tip designed for highly controlled application of lash lift lotions. Its narrow 1mm brush head allows artists to place products with exceptional accuracy, making it ideal for working close to the lash roots and applying lifting solutions exactly where needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe fine tapered bristles provide excellent visibility and control throughout the treatment, helping reduce product waste and prevent over-application. 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Its straight edge allows artists to create sharp, clean lines while maintaining excellent control over product placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe short, dense bristles provide stability during application, making it particularly useful for brow mapping, defining crisp lower brow lines, applying white paste, and creating precise treatment zones during professional brow services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe magnetic base allows the brush to stand upright on the Maxymova Magnetic Stand (sold separately), helping keep your workstation organized, hygienic, and efficient.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're outlining a brow shape, refining a pre-draw, or applying treatment products with precision, Magnetic Brush No.5 delivers the control and accuracy professional artists rely on every day.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568831799683,"sku":"HOB-MAX-035","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-magnetic-brush-no-5-flat-square-brow-brush-house-of-beauty-usa.png?v=1787917568"},{"product_id":"maxymova-brush-4","title":"Magnetic Brush #4 rounded head brush | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMagnetic Brush No.4\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe perfect finishing brush for flawless brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Magnetic Brush No.4 features a soft, rounded brush head designed for smooth, controlled application of concealers, highlighters, masks, serums, and treatment products. Its dense synthetic bristles allow products to be blended seamlessly into the skin, making it an essential tool for creating clean, polished brow results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLoved by brow artists, Brush No.4 is ideal for refining pre-draws, cleaning up brow outlines with concealer, highlighting the brow bone, and perfecting the final look after brow tinting, hybrid stains, henna, or brow lamination treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe magnetic base allows the brush to stand upright on the Maxymova Magnetic Stand (sold separately), helping keep your workstation organized, hygienic, and efficient.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eWhether you're creating the perfect brow outline, sharpening your pre-draw, or adding the final finishing touches to a brow transformation, Magnetic Brush No.4 delivers the control, softness, and precision professional artists rely on every day.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568833405315,"sku":"HOB-MAX-034","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-magnetic-brush-no-4-brow-concealer-brush-house-of-beauty-usa.png?v=1787917291"},{"product_id":"maxymova-bella-collection-step-1-cysteamine-thioglycolic-acid-for-korean-lash-lift","title":"Bella Collection Step 1 Cysteamine + TGA tube 10ml | Lash lifts \u0026 Brow Lamination | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eBella Collection Step 1 Cysteamine + TGA 10ml Tube\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaximum lifting power for strong, resistant lashes and brows with up to 35 lash lifts and 25 brow lamination services in one tube!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Bella Collection Step 1 Cysteamine + Thioglycolic Acid is an advanced professional lifting lotion developed specifically for Korean lash lift and brow lamination techniques. Combining the gentle restructuring properties of cysteamine with the performance of thioglycolic acid, this innovative formula delivers powerful lifting results while helping maintain the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for medium, strong, dense, or resistant lashes and brows, this dual-action formula provides greater lifting strength than cysteamine alone, making it the perfect choice when extra performance is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe precision 10ml tube allows for hygienic dispensing, minimal waste, and controlled application during treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUp to 35 lash lift treatments or approximately 25 brow lamination treatments per tube\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568856867203,"sku":"HOB-MAX-007","price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/bella-collection-step-1-cysteamine-tga-10ml-house-of-beauty-usa.png?v=1787917174"},{"product_id":"maxymova-bella-collection-step-2-fixing-cream-for-brow-and-lash-lamination-10ml-tube","title":"Bella Collection STEP 2 tube Fixing Cream for lash lifts and brow Lami 10ml | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eBella Collection Step 2 Fix 10ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe essential setting step in the Bella Collection Korean Lash Lift \u0026amp; Brow Lamination System.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBella Collection Step 2 Fix is designed to reform disulfide bonds and lock lashes and brows into their new shape following Step 1 Lift. Its stable cream formula provides precise, even application while helping create clean, consistent, and long-lasting results. The carefully balanced pH system supports effective fixation while helping the hair cuticle close smoothly for a polished finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eConditioning ingredients help leave lashes and brows feeling soft, groomed, and healthy-looking after treatment.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStep 2 timing remains the same regardless of how long Step 1 was processed. Focus on achieving the correct lift during Step 1, then fix the new shape with a full 8-minute processing time.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568858440067,"sku":"HOB-MAX-008","price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/bella-collection-step-2-fix-10ml-house-of-beauty-usa.png?v=1787838191"},{"product_id":"maxymova-repair-balm-bella-collection-leave-in-finishing-step-for-brow-and-lash-lamination-10ml-tube","title":"Bella Collection STEP 3 Repair leave-in balm 10ml tube | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eBella Collection Step 3 Repair Balm 10ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe final step in the Bella Collection Korean Lash Lift \u0026amp; Brow Lamination System.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBella Collection Repair Balm is a leave-in treatment designed to nourish, condition, and hydrate lashes and brows after lamination. Applied as the final step, it helps leave hair feeling softer, smoother, and healthier-looking while supporting flexibility and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts lightweight formula absorbs easily without weighing hair down, making it the perfect finishing touch for both lash lift and brow lamination services.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568859783555,"sku":"HOB-MAX-009","price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/bella-collection-step-3-repair-balm-10ml-house-of-beauty-usa.png?v=1787838112"},{"product_id":"maxymova-night-therapy-repair-balm-for-lashes-brows-nourishing-and-strengthening-treatment","title":"Night Therapy Repair Balm 8ml post lash lift and brow lamination | Salon Retail | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Night Therapy Repair Balm 10ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWake up to healthier-looking lashes and brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Night Therapy Repair Balm is an intensive overnight treatment designed to nourish, hydrate, and help restore lashes and brows while you sleep. Formulated with a blend of conditioning ingredients, vitamins, proteins, and botanical extracts, it helps support hair health following lash lifts, brow laminations, tinting services, and daily exposure to environmental stressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts rich yet lightweight texture coats each hair, helping to improve softness, flexibility, shine, and manageability without feeling heavy or greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists \u0026amp; Clients Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Intensive overnight lash and brow conditioning treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps nourish and hydrate dry or damaged hairs\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal after lash lifts and brow lamination treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Supports softer, shinier, healthier-looking lashes and brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps maintain hair flexibility and condition\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Perfect retail aftercare product\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Easy nightly application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for natural lashes and brows\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient Geek Corner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydrolyzed Proteins\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help support strength, elasticity, and resilience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVitamin Complex\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps nourish and protect lashes and brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBotanical Extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help condition and support healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMoisturizing Ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help reduce dryness and improve softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Lash Lift Aftercare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow Lamination Aftercare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Dry or Brittle Lashes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Dry or Coarse Brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Daily Lash \u0026amp; Brow Conditioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Retail Home Care\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a small amount to clean lashes and brows before bedtime. Leave on overnight and allow the nourishing ingredients to work while you sleep. Use daily for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProfessional Tip\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGive your clients an easy way to care for their lashes and brows at home with Maxymova's intensive overnight repair treatment.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":57568864043395,"sku":"HOB-MAX-056","price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-growth-boost-advanced-gel-serum-8ml-house-of-beauty-usa_.._..png?v=1787834892"},{"product_id":"maxymova-growth-booster-advanced-lashbrow-gel-serum-with-5-capixyl","title":"Growth Boost Advanced Lash and Brow Serum 8ml | Salon retail | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eGrowth Boost Advanced Lash \u0026amp; Brow Serum 8ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMore than a growth serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Growth Boost Advanced Gel Serum is a next-generation lash and brow treatment designed to hydrate, nourish, support shape retention, and promote healthier-looking lashes and brows over time. Powered by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e5% Capixyl™\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this advanced formula helps support the natural hair growth cycle while improving the appearance of density, strength, and overall hair quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike traditional growth serums, Growth Boost delivers a triple-action approach by combining hydration, nourishment, and curl support in one lightweight formula. It's especially beneficial following lash lifts and brow lamination, helping lashes and brows remain soft, flexible, and beautifully conditioned while supporting long-term hair health.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Contains 5% Capixyl™ to support fuller-looking lashes and brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps maintain lash lift and brow lamination results\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Supports healthy-looking hair growth and density\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps improve shine, softness, and flexibility\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lightweight gel texture with no clumping\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal as a retail aftercare product\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for lashes and brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Vegan-friendly formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Easy-to-use brush applicator\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✓ Increases salon revenue\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient Geek Corner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e5% Capixyl™ (Acetyl Tetrapeptide-3 \u0026amp; Red Clover Extract)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps support the hair growth environment and improve the appearance of density.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBiotin \u0026amp; Niacinamide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help strengthen and reinforce the hair fiber.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSodium Hyaluronate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – provides hydration and helps maintain flexibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydrolyzed Wheat \u0026amp; Vegetable Proteins\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help improve elasticity and support damaged hairs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e11 Amino Acids\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help nourish, repair, and protect against dryness and breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Lash Lift Aftercare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow Lamination Aftercare\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Clients with weak or brittle lashes and brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Daily lash and brow conditioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Retail sales and home maintenance\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to clean lashes and brows from root to tip once or twice daily. Do not rinse. For best results, apply consistently as part of a daily lash and brow care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHealthy-looking lashes. Stronger-looking brows. One simple daily step.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Tube 8ml","offer_id":58262143893891,"sku":"HOB-MAX-055","price":29.9,"currency_code":"USD","in_stock":true},{"title":"Sample 1.5ml","offer_id":58262143926659,"sku":"HOB-MAX-057","price":2.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-growth-boost-advanced-gel-serum-8ml-house-of-beauty-usa.png?v=1787829577"},{"product_id":"maxymova-white-paste","title":"White predraw paste for symmetrical brow shape outline 15ml | Maxymova","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Creates crisp, clean brow outlines\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhite Paste 15ml\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eCreate cleaner, sharper, and more symmetrical brows.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMaxymova White Paste is a professional brow mapping and outlining paste designed to help artists achieve precise shape definition before tinting, hybrid stains, henna, brow lamination, or permanent makeup procedures.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIts bright white formula creates a protective barrier around the brows, making it easier to define the desired shape, prevent product migration, and achieve cleaner, more accurate results. The smooth, creamy texture glides effortlessly onto the skin and stays in place throughout the treatment.\u003c\/p\u003e\n\u003ch3\u003eWhy Artists Love It\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Helps improve brow symmetry and mapping accuracy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Acts as a barrier during tint, hybrid stain, and henna applications\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps prevent color from staining outside the desired shape\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Smooth, easy-to-apply texture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for brow mapping before PMU procedures\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Easily removed after treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional-use formula\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Brow Tinting\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Hybrid Stains\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Henna Brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow Lamination\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow Mapping\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ PMU \u0026amp; Microblading Pre-Drawing\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePro Tip\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a thin layer around the desired brow shape before tinting or staining to create a clean guide and help achieve sharper, more defined results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're performing a simple brow tint or a detailed PMU procedure, Maxymova White Paste helps create cleaner lines, greater precision, and more predictable results.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092708102531,"sku":"HOB-MAX-049","price":22.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-white-paste-15ml-house-of-beauty-usa.png?v=1787818370"},{"product_id":"maxymova-vitamin-brow-oil-15ml","title":"Vitamin Brow Oil post brow lamination and tinting services 15ml | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eVitamin Brow Oil 15ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe perfect finishing touch for beautifully conditioned brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Vitamin Brow Oil is a nourishing treatment designed to hydrate the skin, condition brow hairs, and help protect color after brow tinting, hybrid stains, henna, and brow lamination services. Enriched with a carefully selected blend of oils and vitamins, it leaves brows looking healthier, softer, and naturally glossy without feeling heavy or greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApplied as the final step of a brow treatment, it helps nourish both the skin and hair while enhancing the overall appearance of the brows. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Perfect finishing step after brow tinting, hybrid stains, henna, and brow lamination\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps condition and nourish brow hairs\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Hydrates and comforts the skin around the brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps protect and prolong color vibrancy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lightweight, non-greasy formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Leaves brows looking healthy, soft, and glossy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for professional salon use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Made in Italy\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient Geek Corner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Rich blend of nourishing plant oils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Vitamin-enriched formula to support healthy-looking brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps improve softness, shine, and manageability\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Conditions both the hair and the skin beneath the brows\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Brow Tinting\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Hybrid Stains\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Henna Brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow Lamination\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092711379331,"sku":"HOB-MAX-018","price":23.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-vitamin-brow-oil-15ml-house-of-beauty-usa.png?v=1787818325"},{"product_id":"maxymova-under-patch-glow-serum-monodose-10-pack","title":"Under Patch Glow Serum Single sachet 10 Pack | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Under Patch Glow Serum Monodose (10 Pack)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTurn every lash and brow appointment into a luxury treatment experience while helping your reusable silicone under eye patches adhere to the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Under Patch Glow Serum is a revitalising eye contour treatment designed to be used underneath silicone eye patches during lash lifts, lash extension appointments, brow lamination and brow styling services. While your client relaxes, the serum works to hydrate, nourish and refresh the delicate under-eye area, helping them leave looking brighter and more refreshed than when they arrived.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInfused with 23K Gold, Hyaluronic Acid and Ceramides, this luxurious gel serum helps support skin hydration and barrier function while delivering a cooling, soothing treatment experience. It's the perfect way to elevate your services, increase perceived value and create a memorable salon experience for your clients.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Luxury add-on for lash lifts, lash extensions and brow services\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps clients relax during longer appointments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Leaves the under-eye area looking refreshed and hydrated\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Infused with 23K Gold for a luxurious treatment experience\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Contains Hyaluronic Acid for deep hydration\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ceramides help support and protect the skin barrier\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Cooling gel texture feels soothing and comfortable on the skin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Individual 1.5ml sachets for maximum hygiene and freshness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional-use formula made in Italy\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient Geek Corner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e23K Gold\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps revitalise and illuminate the appearance of the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – attracts and retains moisture for smoother, plumper-looking skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCeramide 2 \u0026amp; Ceramide 3\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help strengthen and protect the skin barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHorse Chestnut Extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps support skin vitality and a refreshed appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMarine Algae Extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – rich in minerals and nutrients that help nourish the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Lash Lift Treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lash Extension Appointments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow Lamination Treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brow Shaping \u0026amp; Tinting Services\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ VIP \u0026amp; Luxury Treatment Upgrades\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eContents:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 10 x 1.5ml sachets\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092717801859,"sku":"HOB-MAX-019","price":23.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-under-patch-glow-serum-monodose-10-pack-house-of-beauty-usa.png?v=1787818279"},{"product_id":"maxymova-ultra-black-keratin-tint","title":"Ultra Black Keratin Lash Tint 10ml | Liquid formula | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eUltra Black Keratin Lash Tint 10ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIntense black colour. Minimal product. Maximum impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Ultra Black Keratin Tint is an innovative liquid lash tint designed for artists who want rich, deep black results with exceptional color penetration. Its highly concentrated liquid formula delivers impressive color payoff with just a small amount of product, helping create bold, defined lashes with a glossy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike traditional cream tints, the lightweight liquid formula penetrates deeply into the hair structure for even, long-lasting colour while remaining quick and easy to work with. Enriched with Keratin, Green Tea Extract and Vitamin C, it helps support healthier-looking lashes while colouring.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Intense ultra-black color for mostly used for lashes but can be used for brows too\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Highly concentrated liquid formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Excellent colour payoff with minimal product\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps create bold definition and glossy results\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Keratin-infused formula for healthier-looking hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for lash tinting services as processes within 5 minutes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ \u003cmeta charset=\"utf-8\"\u003eMix 1 drop of Tint with 1.5 drops of MOxidant 1.8%\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional-use formula made in Italy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ 10ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient Geek Corner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydrolysed Keratin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps support stronger, healthier-looking lashes and brows.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCamellia Sinensis (Green Tea) Extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – rich in antioxidants that help protect and condition the hair.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVitamin C (Ascorbic Acid)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps support shine and overall hair condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePro Tips\u003cbr\u003e\u003c\/span\u003e✓ Processing time: 2–10 minutes depending on the desired intensity.\u003cbr\u003e✓ Ideal for clients wanting a rich black lash tint result in minimum time\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for lash and brow artists looking for maximum color intensity with the added benefit of conditioning ingredients.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092721275267,"sku":"HOB-MAX-029","price":14.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-ultra-black-keratin-lash-tint-10ml-house-of-beauty-usa.png?v=1787818221"},{"product_id":"maxymova-magnetic-brush-6","title":"Magnetic Brush #6 angled detailer for lotion application | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMagnetic Brush No.6\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for clean, controlled lotion application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Magnetic Brush No.6 features a slim angled brush head with fine tapered bristles, making it ideal for precise placement of lash lift and brow lamination solutions. The narrow profile allows artists to work neatly and accurately, helping to keep products exactly where they are intended and reducing the risk of over-application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts longer angled bristles provide excellent visibility during treatment, making it particularly useful for detailed lotion placement close to the lash line and for controlled application during multiple stages of the lash lift process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe magnetic base allows the brush to stand upright on the Maxymova Magnetic Stand (sold separately), helping keep your workstation clean, organised and hygienic.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Perfect for precise lash lift lotion application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for controlled brow lamination product placement\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Fine angled tip for detailed work\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps prevent over-application of products\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Excellent visibility during treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lightweight and comfortable to use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Durable synthetic bristles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base for convenient and hygienic storage\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ 3mm angled brush head\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ 4.5–8mm synthetic bristles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Wooden handle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brass ferrule\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA must-have brush for artists who value precision, control and clean application throughout every lash lift and brow lamination treatment.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092769247619,"sku":"HOB-MAX-036","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-magnetic-brush-no-6-house-of-beauty-usa.png?v=1787818182"},{"product_id":"maxymova-magnetic-brush-3","title":"Magnetic Brush #3 wide angle short for lash \u0026 brow services | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Magnetic Brush No.3\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe perfect balance between precision and coverage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Magnetic Brush No.3 features a wide angled brush head with shorter bristles, giving artists exceptional control while still allowing efficient product application. The unique design makes it ideal for distributing lash lift and brow lamination solutions, wrapping lashes with balm, and applying tint or hybrid stain with accuracy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe shorter bristles provide more stability and control than longer brushes, making it easier to work close to the lash line and brow shape while maintaining clean, even product placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts magnetic base allows the brush to stand upright on the Maxymova Magnetic Stand (sold separately), helping keep your workstation organised and hygienic.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Wide angled brush for efficient product application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Short bristles for maximum control and precision\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Perfect for wrapping lashes with lash balm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for distributing lash lift and brow lamination solutions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for tint, hybrid stains and henna\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps create clean, even product placement\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lightweight and comfortable to use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Durable synthetic bristles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base for convenient storage\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ 10mm angled brush head\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ 3–5mm synthetic bristles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Wooden handle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brass ferrule\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA versatile brush designed for artists who want the coverage of a wider brush with the control of a precision tool.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092782682499,"sku":"HOB-MAX-033","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-magnetic-brush-no-3-house-of-beauty-usa.png?v=1787818144"},{"product_id":"maxymova-magnetic-brush-2","title":"Magnetic Brush #2 wide angle head for lash \u0026 brow services | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMagnetic Brush No.2\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for speed, precision, and effortless product distribution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Magnetic Brush No.2 features an angled wider brush head, making it ideal for applying and distributing lash lift and brow lamination solutions, hybrid stain and tint quickly and evenly. The broader bristle surface allows artists to pick up and spread more product with each stroke, helping improve efficiency during lash \u0026amp; brow treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is particularly loved by lash lift artists for wrapping lashes with lash balm, allowing smooth and controlled lash placement on shields while maintaining excellent visibility and precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe lightweight handle provides exceptional comfort during treatment, while the magnetic base allows the brush to stand upright on the Maxymova Magnetic Stand (sold separately), keeping your workstation organised, efficient and hygienic.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Wider brush head for faster product application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for distributing lash lift and brow lamination solutions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Perfect for wrapping lashes with lash balm\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✓ Ideal for brow services\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps achieve smooth, even product coverage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for tint, hybrid stains and henna application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lightweight and comfortable to use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Durable synthetic bristles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base for convenient and hygienic storage\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Wider synthetic brush head\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Wooden handle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brass ferrule\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're wrapping lashes with balm, applying lamination solutions, or distributing color products, Maxymova Magnetic Brush No.2 helps you work faster, cleaner, and more efficiently.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092786450819,"sku":"HOB-MAX-032","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-magnetic-brush-no-2-house-of-beauty-usa.png?v=1787818014"},{"product_id":"maxymova-magnetic-brush-1","title":"Magnetic Brush #1 precision angle for lotion \u0026 tint application | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMagnetic Brush No.1\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe brush every lash and brow artist reaches for daily.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Magnetic Brush No.1 is a professional angled brush designed for precise application of lamination products, tint, hybrid stains and henna on both lashes and brows. Its thin, oblique-cut tip allows for controlled product placement, helping artists work with greater accuracy and efficiency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe lightweight design provides exceptional comfort during treatment, while the magnetic base allows the brush to stand upright on the Maxymova Magnetic Stand for easy access (sold separately), helping keep your workspace clean and organized.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Perfect for lash lift and brow lamination products\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for brow tint, hybrid stains and henna application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Thin angled tip for maximum precision\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Excellent product control and color placement\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lightweight and comfortable to use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Durable synthetic bristles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base for ease and hygienic storage\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ 5mm synthetic angled bristles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Wooden handle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Brass ferrule\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Magnetic base\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're applying lifting lotions, tint, or henna, Brush No.1 delivers the precision and control professional artists need every day.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092788515203,"sku":"HOB-MAX-031","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-magnetic-brush-no-1-house-of-beauty-usa.png?v=1787817957"},{"product_id":"maxymova-cleansing-mousse-50ml","title":"Lash \u0026 Brow Cleansing Mousse 50ml | For artists \u0026 home care | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Cleansing Mousse 50ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe perfect first step for every lash and brow treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Cleansing Mousse is a gentle foaming cleanser designed to remove makeup, oils, impurities, and daily build-up from lashes, brows, eyelids, and skin. With a skin-friendly pH of 6.5–7, it effectively cleanses without causing irritation, making it ideal for both professional treatments and daily home care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for preparing lashes and brows before lash lifts, brow lamination, tinting, and lash extension services, while also helping clients maintain healthy, clean lashes between appointments.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Removes makeup, oils, and impurities\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Perfect prep before lash lifts, brow lamination, tinting, and extensions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for professional and retail use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Gentle pH-balanced formula (6.5–7)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Safe for natural lashes, brows, and lash extensions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps improve treatment preparation and retention\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for daily use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Made in Italy\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient Geek Corner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eChamomile Extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – known for its soothing and anti-redness properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWitch Hazel Leaf Water\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps purify and refresh the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHorse Chestnut Extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – rich in flavonoids and escin, helping soothe and protect delicate skin around the eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBisabolol\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps calm and comfort sensitive skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether used as a professional prep product or retail aftercare recommendation, Maxymova Cleansing Mousse helps keep lashes, brows, and skin beautifully clean and treatment-ready.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Pump 50ml","offer_id":58262139339139,"sku":"HOB-MAX-063","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Sample 5ml","offer_id":58262139371907,"sku":"HOB-MAX-062","price":2.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-cleansing-mousse-50ml-house-of-beauty-usa.png?v=1787740857"},{"product_id":"maxymova-clear-lash-balm","title":"Clear Lash Balm for Lash Lifting Wraps 15ml | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Clear Lash Balm 15ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA modern alternative to traditional lash lift glue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Clear Lash Balm is a transparent adhesive balm designed to secure lashes onto shields during lash lift treatments while giving artists more flexibility. time and control than traditional adhesives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike standard lash lift glues that dry quickly, the balm remains workable, allowing you to reposition, separate, and perfect lash placement throughout the treatment. The nourishing formula also helps protect lashes from dehydration during the lifting process.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love Clear Lash Balm\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Transparent formula for a cleaner working experience\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Alternative to traditional lash lift glue\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Allows easy repositioning and lash separation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Does not dry immediately, giving more working time\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps keep lashes securely positioned throughout the treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ No visible glue residue to remove\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps condition and protect lashes during treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for lash lift and lamination services\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ 15ml jar provides multiple treatments\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✓ With correct application will not increase processing times\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredient Geek Corner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAloe Vera \u0026amp; Witch Hazel\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help soothe and condition the delicate eye area.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCoconut, Olive \u0026amp; Jojoba Oils\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help nourish lashes and support flexibility during treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – provides antioxidant support and additional conditioning benefits.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092948324739,"sku":"HOB-MAX-027","price":22.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-clear-lash-balm-15ml-house-of-beauty-usa..png?v=1787740790"},{"product_id":"maxymova-korean-adhesive-powder","title":"Korean lash lift Adhesive Powder 5g | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eKorean lash lift Adhesive Powder 5g\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSay goodbye to traditional lash lift glue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Adhesive Powder is an innovative glueless lifting solution designed for Korean and Fusion lash lift techniques. When mixed with cysteamine-based or hybrid lifting lotions, it creates the perfect consistency to secure lashes to the shield without the need for traditional adhesive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result? Faster treatments, cleaner application, improved lash placement, and beautifully lifted lashes with less product and less mess. Many artists also find that it helps keep lashes securely positioned throughout the treatment while allowing for greater precision and control.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love Adhesive Powder\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ No traditional lash lift glue required\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Designed for Korean and Fusion lash lift techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Mixes directly into cysteamine-based or hybrid lifting lotions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps secure lashes to shields throughout treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Creates a thicker, more controllable lotion consistency\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Can speed up treatment times\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps improve lash placement and separation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for professional-use lash lift systems\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ 5g jar provides multiple treatments\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor lash lifting, mix approximately 30–40% Adhesive Powder into Step 1 lifting lotion until a scrub-like consistency is achieved. Adjust according to lash thickness and treatment preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor Step 2, add approximately 30% Adhesive Powder and mix thoroughly to help maintain lash positioning on the shield. Maxymova recommends use with cysteamine-based systems.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e✓ Korean Lash Lift\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Fusion Lash Lift\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Glueless Lash Lift Techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Artists looking to reduce adhesive use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Faster, more efficient lash lift treatments\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloped for use with Maxymova Bella Collection Cysteamine and Cysteamine + TGA systems as part of Korean and Fusion lash lift techniques.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58092950126979,"sku":"HOB-MAX-028","price":26.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-korean-lash-lift-adhesive-powder-5g-house-of-beauty-usa.png?v=1787740727"},{"product_id":"maxymova-bella-discovery-kit","title":"Bella Discovery Kit | Sample pack for Korean lash lifts \u0026 brow Lami | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Bella Discovery Kit\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the complete Bella Collection system before investing in full-size products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Maxymova Bella Discovery Kit is designed for professional lash and brow artists who want to experience the performance of Bella Collection's innovative lamination system firsthand. Perfect for testing, training, or comparing systems, this kit allows you to work with both Bella Step 1 formulations and understand which option best suits different hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBella Collection combines advanced lifting technology with conditioning ingredients to help achieve beautiful lash lift and brow lamination results while maintaining hair condition throughout the treatment process.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Included\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Bella Collection Step 1 Cysteamine (1ml)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Bella Collection Step 1 Cysteamine + TGA (1ml)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Bella Collection Step 2 Fix (1ml)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Bella Collection Step 3 Repair Balm (1ml)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love Bella Collection\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Experience both Bella Step 1 technologies in one kit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for lash lifts and brow lamination treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for comparing processing performance across different hair types\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Designed for modern and Korean-inspired lash lifting techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Includes the Bella Repair Balm finishing treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Single-dose sachets for freshness and hygiene\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional-use formulas made in Italy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Perfect for testing, training, and salon trials\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhich Step 1 Should I Choose?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBella Step 1 Cysteamine (1ml)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIdeal for fine, delicate, porous, chemically treated, or compromised lashes and brows that require a gentler approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBella Step 1 Cysteamine + TGA (1ml)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDesigned for medium, thick, strong, or resistant lashes and brows that require additional lifting power and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're new to Bella Collection or looking to compare both lifting technologies side by side, the Bella Discovery Kit offers the perfect introduction to one of the most innovative lash lift and brow lamination systems available today.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSTEP 1 Processing times\u003c\/strong\u003e\u003cbr\u003eBetween 4-16 minutes depending on the lash or brow type \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e*Always perform lash and brow lift checks to ensure optimal processing and results. Hair type, condition, and porosity can affect timing.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cstrong\u003eSTEP 2 Processing times\u003c\/strong\u003e\u003cbr\u003e8 minutes for all lash and brow types \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093087785347,"sku":"HOB-MAX-003","price":11.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-bella-discovery-kit-house-of-beauty-usa.png?v=1787740629"},{"product_id":"maxymova-salon-discovery-kit","title":"Salon Discovery Kit | Original System for lash lifts \u0026 brow lamination by Maxymova","description":"\u003ch2\u003e\u003cspan\u003eSalon Discovery SAMPLE Kit\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the original Maxymova Lash Lift \u0026amp; Brow Lamination System before investing in full-size products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Maxymova Salon Discovery Kit is a professional trial kit designed to introduce artists to Maxymova's classic Lift \u0026amp; Fix system. Perfect for lash and brow professionals who want to experience the treatment performance, processing, and results before purchasing a full salon kit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis convenient discovery set contains everything needed to perform a complete lash lift or brow lamination treatment using the original Maxymova method.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Included\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Step 1 Lift Sachet 1.5ml\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Step 2 Fix Sachet 1.5ml\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Goccia or Goccia Blue Diamond Restructuring Serum 3ml\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Lash \u0026amp; Brow Cocktail or Step 3 Hydration \u0026amp; Keratin Booster 1.5ml\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Experience the original Maxymova Lift \u0026amp; Fix system\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for lash lifts and brow lamination treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for artists new to Maxymova\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Single-dose sachets for freshness and hygiene\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Perfect for testing before purchasing full-size products\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Convenient for travel, training, and demonstrations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional-use formulas made in Italy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're considering switching lamination systems or simply want to experience Maxymova for the first time, the Salon Discovery Kit offers the perfect introduction to one of the world's most trusted lash and brow brands.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eLash Lift Processing Times\u003c\/h3\u003e\n\u003cdiv class=\"TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eLash Type\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eStep 1 Lift\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eStep 2 Fix\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFine \/ Thin\u003c\/td\u003e\n\u003ctd\u003e6 minutes\u003c\/td\u003e\n\u003ctd\u003e8 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNormal\u003c\/td\u003e\n\u003ctd\u003e8 minutes\u003c\/td\u003e\n\u003ctd\u003e8 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStrong \/ Thick\u003c\/td\u003e\n\u003ctd\u003e10 minutes\u003c\/td\u003e\n\u003ctd\u003e8 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResistant\u003c\/td\u003e\n\u003ctd\u003e12 minutes\u003c\/td\u003e\n\u003ctd\u003e8 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eBrow Lamination Processing Times\u003c\/h3\u003e\n\u003cdiv class=\"TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eBrow Type\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eStep 1 Lift\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eStep 2 Fix\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFine Brows\u003c\/td\u003e\n\u003ctd\u003e4–5 minutes\u003c\/td\u003e\n\u003ctd\u003e7 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNormal Brows\u003c\/td\u003e\n\u003ctd\u003e6–8 minutes\u003c\/td\u003e\n\u003ctd\u003e7 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoarse \/ Resistant Brows\u003c\/td\u003e\n\u003ctd\u003e8–12 minutes\u003c\/td\u003e\n\u003ctd\u003e8 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\n\u003cbr\u003eStep 2: Processing Times\u003cbr\u003e\u003cbr\u003e8 minutes for lashes \u0026amp; brow regardless of type\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093090734467,"sku":"HOB-MAX-002","price":20.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-salon-discovery-sample-kit-house-of-beauty-usa.png?v=1787740550"},{"product_id":"maxymova-bella-collection-step-1-cysteamine-10ml-tube","title":"Bella STEP 1 Tube Cysteamine Lash \u0026 Brow Lami Lotion 10ml | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eBella Collection Step 1 Cysteamine Lift Cream 10ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe gentle first step of the Maxymova Bella Collection Korean Lash \u0026amp; Brow System.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBella Step 1 Lift is a professional cysteamine-based lifting cream designed to restructure lashes and brows while helping preserve hair integrity. Unlike more aggressive lifting agents, cysteamine works in a controlled way, making it an excellent choice for delicate, fine, weakened, or sensitized hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with botanical extracts, amino acids, biotin, and hydrolyzed proteins, the formula helps support hydration, elasticity, softness, and shine throughout the treatment process. Its creamy texture provides excellent control during application and is perfectly suited to Korean lash lift and glue-free techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Pure cysteamine lifting system\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ideal for delicate, weakened, or sensitized lashes and brows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Supports hair integrity during processing\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Suitable for Korean lash lift and glue-free techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Enriched with amino acids, proteins, and botanical extracts\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Creamy consistency for controlled application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Up to 35 treatments per tube\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional-use formula only\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProcessing Guide for STEP 1\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLashes\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFine: 6–8 minutes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNormal: 8–10 minutes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMedium\/Strong: 10–12 minutes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThick or Resistant: 12–16 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBrows\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e4–12 minutes depending on hair type and desired result.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStep 2 Bella Collection Fix (not included)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter completing Step 1, apply Bella Collection Step 2 Fix for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e8 minutes on both lashes and brows\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, regardless of Step 1 processing time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eExpert Tip\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlways perform lash and brow lift checks throughout processing. Hair structure varies from client to client, and processing times may need to be adjusted to achieve optimal results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 10ml tube\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eYield:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 35 treatments\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093091783043,"sku":"HOB-MAX-006","price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-bella-collection-step-1-cysteamine-lift-cream-10ml-house-of-beauty-usa.png?v=1787740506"},{"product_id":"maxymova-bella-collection-step-1-cysteamine-10-pack","title":"Bella Collection Step 1 Cysteamine Lash Lift \u0026 Brow Lami solutions 10 Pack | Maxymova","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eBella Collection Step 1 Cysteamine Sachets (10 × 1 ml)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe first step of the Maxymova Bella Collection Korean Lash \u0026amp; Brow System.\u003c\/p\u003e\n\u003cp\u003eDeveloped for professional lash lift and brow lamination services, this cysteamine-based lifting lotion is designed to deliver consistent lifting performance across a variety of lash and brow types.\u003c\/p\u003e\n\u003cp\u003eEnriched with botanical extracts, amino acids, biotin and hydrolyzed proteins, the formula has been developed for professional salon use and is suitable for Korean lash lift and glue-free techniques.\u003c\/p\u003e\n\u003cp\u003eEach single-use sachet provides convenient portion control and consistent product application.\u003c\/p\u003e\n\u003ch3\u003eWhy Professionals Choose Bella Collection\u003c\/h3\u003e\n\u003cp\u003e✓ Cysteamine-based lifting system\u003c\/p\u003e\n\u003cp\u003e✓ Suitable for lash lift and brow lamination services\u003c\/p\u003e\n\u003cp\u003e✓ Compatible with Korean lash lift techniques\u003c\/p\u003e\n\u003cp\u003e✓ Enriched with botanical extracts, amino acids and proteins\u003c\/p\u003e\n\u003cp\u003e✓ Single-use sachets\u003c\/p\u003e\n\u003cp\u003e✓ Professional-use formula\u003c\/p\u003e\n\u003ch3\u003eProcessing Guide – Step 1\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLashes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFine: 6–8 minutes\u003c\/p\u003e\n\u003cp\u003eNormal: 8–10 minutes\u003c\/p\u003e\n\u003cp\u003eMedium\/Strong: 10–12 minutes\u003c\/p\u003e\n\u003cp\u003eThick\/Resistant: 12–16 minutes\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrows\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e4–12 minutes depending on hair type and the desired lifting effect.\u003c\/p\u003e\n\u003ch3\u003eStep 2 Bella Collection Fix (Sold Separately)\u003c\/h3\u003e\n\u003cp\u003eAfter completing Step 1, apply Bella Collection Step 2 Fix for 8 minutes for both lashes and brows.\u003c\/p\u003e\n\u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n\u003cp\u003eProcessing times may vary depending on the characteristics of the lashes or brows. Monitor the treatment throughout the service and adjust processing time where appropriate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 10 × 1 ml sachets\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093140115843,"sku":"HOB-MAX-012","price":26.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-bella-collection-step-1-cysteamine-sachets-10-pack-house-of-beauty-usa.png?v=1787740409"},{"product_id":"maxymova-bella-collection-step-1-cysteamine-tga-10-pack","title":"Bella Collection Step 1  Cysteamine + TGA  x 10 pack | Lash Lift \u0026 Brow Lamination System | Maxymova","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eBella Collection Step 1 Cysteamine + TGA (10 Pack)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eMaxymova Bella Collection Step 1 Cysteamine + TGA is a professional solution for Korean lash lift and brow lamination services. Formulated with Cysteamine and Thioglycolic Acid (TGA), it is intended for medium to resistant lashes and brows.\u003c\/p\u003e\n\u003cp\u003eEach box contains 10 individually packaged 1 ml sachets and is manufactured in Italy for professional use.\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093141033347,"sku":"HOB-MAX-013","price":26.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-bella-collection-step-2-fix-10-pack-house-of-beauty-usa..png?v=1787740327"},{"product_id":"maxymova-bella-collection-step-2-10-pack","title":"Bella Collection Step 2 | For Lash Lifts \u0026 Brow Lamination 10 Pack | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eBella Collection Step 2 Fix (10 Pack)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe essential fixing step in the Maxymova Bella Collection lash lift and brow lamination system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStep 2 Fix is designed to stabilize and lock in the new shape created during the first stage of the treatment, helping lashes and brows maintain their lifted, laminated appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with botanical extracts and hydrolyzed proteins, the Bella Collection Step 2 helps support the condition of the hair throughout the treatment process while delivering reliable, consistent results.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2 Fix Bella Collection\u003c\/strong\u003e\u003cbr\u003eLashes: 8 minutes.\u003cbr\u003eBrows: 8 minutes.\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093146112387,"sku":"HOB-MAX-014","price":26.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-bella-collection-step-2-fix-10-pack-house-of-beauty-usa.png?v=1787740265"},{"product_id":"maxymova-bella-collection-step-3-repair-balm-10-pack","title":"Bella Collection Step 3 Leave-in Repair Balm 10 Pack | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eBella Collection Step 3 Repair Balm Sachets (10 x 1ml)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe perfect finishing step for healthier-looking lashes and brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Bella Collection Repair Balm is a leave-in treatment designed to complete the lash lift and brow lamination process. Applied as the final step, it helps nourish, hydrate, and condition the hair while supporting softness, flexibility, and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by an advanced blend of amino acids, peptides, ceramides, proteins, botanical extracts, and sodium hyaluronate, this intensive treatment helps leave lashes and brows looking fuller, smoother, and beautifully conditioned after lamination.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe perfect final step for beautifully conditioned, glossy, and healthy-looking lashes and brows.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093149389187,"sku":"HOB-MAX-015","price":26.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-bella-collection-step-3-repair-balm-sachets-house-of-beauty-usa.png?v=1787740183"},{"product_id":"maxymova-colibri-lift-pads-5-pairs","title":"Colibri Lash Lift Shields (5 Pairs) | Resists Tint Staining | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eMaxymova Colibri Lash Lift Pads (5 Pairs)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for beautiful root lift without the need for adhesive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Colibri Lift Pads feature a flat \"Lift\" design, making them ideal for creating a lifted effect from the root while maintaining a soft, natural-looking finish. Their anatomical shape hugs the eyelid comfortably and stays in place without glue, helping artists work faster and more efficiently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMade from ultra-soft silicone, Colibri Lift Pads are reusable, autoclavable, and suitable for a wide range of lash types, particularly straight lashes and lashes with a natural curl.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love Colibri Lift Pads\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Glueless application for faster lash lift treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Creates a beautiful root lift effect\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Flat shield design for modern lifting results\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e✓ \u003c\/span\u003eIdeal for modern lash lift and Korean-inspired lifting techniques\u003cbr\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e✓ Ideal for straight lashes and naturally curled lashes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Anatomically shaped for a comfortable fit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ultra-soft silicone for easy lash placement\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Reusable and autoclavable\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Semi-transparent glitter finish that resists staining from tint\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Includes 5 sizes: S1, M1, L1, XL1 and LL1\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for artists looking to achieve clean, lifted lashes with maximum efficiency and comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093182583171,"sku":"HOB-MAX-043","price":19.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-colibri-lash-lift-pads-5-pairs-house-of-beauty-usa.png?v=1787740131"},{"product_id":"maxymova-flat-silicone-pads","title":"Flat Silicone Pads for Korean Lash Lifts | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eFlat Silicone Pads (a pair)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for artists who love Korean lash lift techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Flat Silicone Pads feature an ultra-thin, flat design that allows lashes to be lifted directly from the root for beautifully clean, modern lash lift results. Their innovative shape sits securely on the eyelid without the need for adhesive, helping artists work faster while maximizing comfort for the client.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for Korean and fusion lash lift techniques, these reusable silicone pads create exceptional root lift while maintaining precision and control throughout the treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists Love Flat Silicone Pads\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✓ Designed specifically for Korean lash lift techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Glueless application for faster treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Ultra-thin design for maximum root lift\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Sits securely on the eyelid without adhesive\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Helps create clean, modern lifting results\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Soft, flexible silicone for client comfort\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Reusable and easy to clean\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓ Professional-quality lash lift tool\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for artists looking to achieve beautifully lifted lashes with a clean, natural finish and a more efficient treatment process.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093183697283,"sku":"HOB-MAX-042","price":9.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-flat-silicone-pads-pair-house-of-beauty-usa.png?v=1787740083"},{"product_id":"maxymova-goccia-gold-botox-monodose-3ml","title":"Goccia Gold Keratin SAMPLE 3ml | Intensive Restructuring for Lashes \u0026 Brows | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eGoccia Gold Keratin Sample 3ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAn intensive restructuring serum for lashes and brows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Gold is designed to nourish, hydrate, and condition the hair after lash lift and brow lamination treatments. Rich in conditioning ingredients, it helps leave lashes and brows softer, shinier, and more flexible while supporting overall hair health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApplied during the final stages of the treatment, Goccia helps elevate your results by improving the appearance and condition of the hair without weighing it down.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093187465603,"sku":"HOB-MAX-021","price":6.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-goccia-gold-keratin-sample-3ml-house-of-beauty-usa.png?v=1787740022"},{"product_id":"maxymova-goccia-blue-diamond-monodose-3ml","title":"Goccia Blue Diamond SAMPLE 3ml | Post tinting lash \u0026 brow care | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eGoccia Blue Diamond Monodose 3ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe perfect finishing touch for lash lift and brow lamination treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Goccia Blue Diamond is a restructuring serum designed to nourish, hydrate, and add beautiful shine to lashes and brows after tinting. Applied during the treatment, it helps leave hairs feeling softer, smoother, and visibly healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by a blend of sodium hyaluronate, hydrolyzed wheat protein, collagen amino acids, niacinamide, hydrolyzed silk, and ceramides, this professional formula helps lock in moisture while improving the overall appearance of lashes and brows.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply after coloring, leave for 5 minutes, then remove any excess product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA simple step that helps elevate your lash and brow results while leaving hairs beautifully conditioned and glossy.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093191299459,"sku":"HOB-MAX-023","price":6.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-goccia-blue-diamond-serum-house-of-beauty-usa.png?v=1787920439"},{"product_id":"maxymova-goccia-bianca-monodose-3ml","title":"Goccia Bianca SAMPLE 3ml | Deep Nourishment For Lashes and Brows | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eGoccia Bianca 3ml \u003cbr\u003eDeep nourishment for lashes and brows\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaxymova Goccia Bianca is a luxurious cream-serum designed to condition, hydrate, and soften lashes and brows following lash lifts, brow lamination, and tinting services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by amino acids, peptides, ceramides, botanical oils, and a fermented mineral complex, Goccia Bianca helps keep hairs smooth, conditioned, and beautifully cared for after treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts rich yet lightweight texture makes it the perfect finishing step for professional lash and brow artists looking to elevate their results.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to clean lashes and brows after treatment, leave for 5 minutes, then remove any excess if needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe perfect finishing touch for healthy-looking, beautifully conditioned lashes and brows.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58093194674563,"sku":"HOB-MAX-025","price":6.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-goccia-bianca-cream-serum-house-of-beauty-usa..png?v=1787738853"},{"product_id":"maxymova-growth-booster-sachet-1-5ml","title":"Growth Booster Sachet 1.5ml | Formulated with 5% Capixyl™ | Maxymova","description":"\u003ch2\u003e\u003cspan\u003eGrowth Booster Sachet 1.5ml\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTake lash and brow aftercare to the next level with Maxymova Growth Booster – an advanced lash and brow gel-serum designed to hydrate, nourish, and support healthier-looking hairs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with 5% Capixyl™ (\u003cmeta charset=\"utf-8\"\u003ean advanced peptide complex designed to support healthier-looking, fuller lashes and brows.), biotin, niacinamide, proteins, amino acids, and hyaluronic acid, this lightweight serum helps keep lashes and brows soft, flexible, and beautifully conditioned after lash lift and brow lamination treatments while supporting healthy growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe convenient 1.5ml monodose sachet is perfect for salon retail, client aftercare, gifting, travel, or sampling.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Artists \u0026amp; 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For best results, use once or twice daily, especially following lash lift and brow lamination treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProfessional aftercare for stronger, shinier, and healthier-looking lashes and brows.\u003c\/span\u003e\u003c\/p\u003e","brand":"MaxyMova","offers":[{"title":"Default Title","offer_id":58095823257987,"sku":"HOB-MAX-057","price":2.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/files\/maxymova-growth-boost-advanced-gel-serum-8ml-house-of-beauty-usa..........png?v=1787834287"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0791\/1555\/collections\/maxymova-4441404.png?v=1779021915","url":"https:\/\/www.houseofbeautyusa.com\/collections\/maxymova.oembed","provider":"House of Beauty USA","version":"1.0","type":"link"}